This project was the the product of great collaboration between Nemo Designs, Kamp Grizzly, and Bump Films. The concept and creative came from Jay Floyd (Nemo Design) and the piece was directed by Dan Portrait (Kamp Grizzly). As far as Bump Films goes, Mark Bame was the DP and Eric Jeffcoat was the Camera Assistant.  We used the RED EPIC with both a PL mount and a Canon mount. All the action on the water was hand held using our Fuji 5.2 10x with a B4 adapter. It looks a little rough but it worked out great for ripping around on boats. For the shot around the airport, factory, and roads we used the Canon mount with a ton of Canon lenses. This gave us a great variety and flexibility.

We also used a bunch of GoPros and a Canon 7D with a water housing.  All this in 3 days of shooting.

Post Production was done by Kamp Grizzly utilizing the R3D files right out of the RED straight in to Adobe Premiere Pro. Using the 4K files they were able to zoom and reframe the footage right on the timeline with the native RED RAW footage.

You can check out the Final Version of “Trial by Fire” at MasterCraft’s YouTube Channel.

The piece attached here is a long version we produced for the web. There were also two :30 spots created for the NBC Sports Network with the same treatment.

We shot the night scenes at a marina just out side of Knoxville TN…. near the MasterCraft Factory. The action sequences were out on Lake Telico.  We used a RED Epic for the whole shoot but changed out the lens mount. We used a PL adapter so we could mount a B4 lens with a powered zoom. This made it much easier to shoot the action footage on the water. For the night shots around the cabin and dock we used the Canon mount with a bunch of Canon primes and zoom lenses.

For the Post we converted everything down to 2K and edited in FCP7 (We still haven’t made the conversion to X) We did the color correction in house but took the audio down to DigiONE in Portland. (listen closely…. there is a lot going on in the audio track)

We had a good time producing this… and it’s probably one of our best pieces to date.

Here are some more links to related projects:

The original X-Star Unveiling at Surf Expo in Florida.

We also released a Short Trailer about 10 days before the Commercials came out. This has some more behind the scene stuff.

Back in the day we had this huge backpack rig with a Sony 999 lipstick camera inside a waterproof flashlight housing  with a custom made waterproof video cable connected to a DV deck inside a waterproof pelican case. That’s how we shot all our POV shots for years… Fast forward 10 years and what took thousands of dollars to build now comes in a little package called a GoPro.

Looking at our productions you can see many shots that are in very precarious positions. Some of these shots are DSLR cameras but most are GoPro’s. We have been building rigs for our GoPro cameras since they came out with the original Hero and we are now about to upgrade our stock to the new Hero3s.  Yes we have lost a few soldiers to crashes and wrecks but….we have the utmost respect for what these cameras allow us to do and we have rarely been disappointed.

We will be posting some of our best GoPro shots here soon and if we can make some time we might even put up a few hints on how we did them.

Thanks GoPro.

“To see only the outcome makes all the events leading up to it potentially arbitrary and meaningless. But to look at something from its genesis means to see a world of ideas — to see thousands of decisions meticulously working together to make the end look wonderfully inevitable.”

We shot the entire segment with a 5D and a 7D. We had an assortment of lights, dollies, and little toys but the two favorites were the SmallHD monitor and our Nikor 105 f2.5 lens… you can read and see more of how we did it here.

We will put up more Rewind 2012 segments soon but in the mean time you can check out MasterCraft’s channel with all our videos here.

You can check out some of the other projects we did for Ski-Doo this year both at their YouTube site and here at our site.

The segment shown above is called “Master the Mountain” and showcases the Summit X and Freeride models. This piece was shot by Mikael Berntsson (hand held and tripod) and Mark Bame (from the Heli).

You can see all the segments (both French and English… yes we did the French versions too) on Ski-Doo’s 2012 website or on their YouTube page.

The segment above is the 3400 CC from the Florida Keys shoot in November. We had some pretty high winds for most of the trip which turn into some decent swells on the Atlantic side of the islands.

If your into the Facebook thing, Mark and Josh from Hydra-Sport, posted some pics from the shoots on the Bump Films facebook page.

Big thanks to Danny and Chuck for helping out on the edits.

Client: MasterCraft Boats

Involvement: Entire production and postproduction.

The massive undertaking that is Rewind! We produce this DVD every year for MasterCraft boats and it never seems to get any easier. This years Opening sequence was one of our most well received pieces ever.

You can see more segments of Rewind 2011 as well as a behind the scenes look at how we shot the Opening segment with the Phantom camera, use the links below.

The Making of the Rewind11 Open

“Come Get Some” Rewind Commercial

Client: MasterCraft Boats

Involvement: Entire production and postproduction.

Concept and direction was a calibration between Mark Bame from Bump Films and Jason Boertje from MasterCraft. The goal was to portray the elegance and beauty of the MasterCraft Brand.

The footage was all shot in studio with a Canon 5D. Go Here for more on how we shot this piece.

Client: MasterCraft Boats

Involvement: Entire production and postproduction.

This is a project that we do yearly for MasterCraft Boats. “Rewind” is a 90 minute long DVD product video with everything from instructional segments to event coverage to athlete profiles to product walk-throughs. The trailer here is used by MasterCraft  to promote the new DVD on their website and is sent out to all the dealers and industry.

The footage for this trailer came from two shoots. First off, we shot 15 of the new 2011 boats in a studio just outside Knoxville. We shot all of the boats on a Canon 5D with a Ziess 50mm and a Nikkor 110mm. Amazing clarity. For more information on this shoot check here.

The second half of the trailer came from a shoot we did with the Phantom camera down on a private sand mine lake south of Orlando.  Super amazing camera.

All of us here would like to thank MasterCraft for letting us stretch the boundaries of tradition and make another step forward.

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